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KCDMA Presents Kirk Chritton: Superhero Secrets of Comic-Con Marketing

Tuesday, November 14 @ 11:15 am - 1:00 pm • Organized By Kansas City Data-Driven Marketing Association (KCDMA)


Don’t let your campaign be a 98-pound weakling! Discover the direct marketing super serum that comic book conventions (a.k.a. “Comic Cons”) use to draw hundreds of thousands of enthusiasts to events across the country. This presentation features real-world examples and case studies of superhero success stories!

§  Marvelous Marketing: How Stan Lee invented social media in 1962 - really!
§  Beyond the Bat-Signal: Establishing trusted connections with your audience.
§  Heroic Ideals: How to leverage your presenters and other talent.
§  Radioactive Spiders: Turning happy accidents to maximum advantage.
§  Superhero Team-Up: Gaining energy through powerful partnerships.
§  Nerds vs. Jocks: Why comic-con marketing is exactly like sports marketing.

Planet Comicon Kansas City is Kansas City’s largest comics and pop culture expo. Planet Comicon sets attendance records for Bartle Hall with more than 70,000 annual attendees.  The event is one of many comic book conventions — including New York Comic Con and Comic-Con International: San Diego — that draw huge crowds, garner media attention, and launch America’s most successful film, television, and videogame hits. 

KCDMA Member Ticket: $30

Non-Member Ticket:     $45

Speaker Bio:

Kirk Chritton is the owner of Fandom First!, an event management and marketing agency based in Kansas City. He is the former CMO of Planet Comicon Kansas City. He has also served in a variety of senior marketing and product development roles with MCH Strategic Data where he consulted for dozens of leading marketers. He is a past president of KCDMA. For more information about how Kirk can help your organization, visit

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