UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
View Other Classes & Events

Webinar - Google Ad Grants 101

Wednesday, November 8 @ 9:00 am - 10:00 am • Organized By Nonprofit Connect
Online Event


Has your organization been meaning to take advantage of Google Ad Grants? Google provides qualifying nonprofits with in-kind advertising worth $10,000 per month, positioning organizations to maximize their reach in Google searches.

Learn about the Google Ad Grants Program and follow along as we demonstrate step-by-step how to set up a strong Google Adwords campaign.

 We will cover:

  • Why Adwords might be better for your nonprofit to focus on than SEO
  • Power and limitations of Google Ad Grants Program
  • Expert tips each step of the way from positioning Google Ad Grants in your marketing plan, to setting up your account, to ensuring your campaigns are the most effective they can be
  • Types of campaigns and how to set them up and manage them
  • How to measure the success of your campaigns
  • And much more!

About the presenter: Stephanie Higginbotham specializes in building and managing Google Ad Grants campaigns for nonprofits across Kansas City.

Live attendance is limited to 100, but all registrants will receive a recording.

No charge for members
$15 nonmembers

At least 3 days ahead of the webinar, please sign up for Google Grants if you don't yet have an account, following these steps.

1. Register with TechSoup

2. Sign up for your Google for Nonprofits account 3. We will start work during the webinar by setting up your Google Adwords account!
4. For questions about these steps, contact presenter Stephanie Higginbotham at
November 8 @ 9:00 am - 10:00 am Add to my Calendar
Add event to: ICal Outlook Google Calendar
Online Event