UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Enterprise University: Content Marketing - Win by Educating & Entertaining Your Target Market

Friday, November 3 @ 8:30 pm - 11:30 pm • Organized By Enterprise Bank & Trust
10551 Barkley #102, Overland Park, KS 66212


Taught by Steve Richardson

In a world full of advertisements, explore how delivering information that makes your buyer smarter – rather than simply pitching your products and services – helps you grow your business.

  • Key Takeaways:

    • Define how content marketing helps achieve marketing and business goals.

    • Provide tools and examples that will help you build a content marketing strategy and calendar.

    • Explore the most common – and effective – content marketing tactics.

    • Demonstrate how research boosts the understanding of your customer, and how to use research findings to drive your content marketing tactics.

November 3 @ 8:30 pm - 11:30 pm Add to my Calendar
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Training Umbrella
10551 Barkley #102
Overland Park, KS 66212
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