"Eye catching. Heart pounding. Mind changing. Life altering.
Sound like a tall order for humble ad copy? I don’t think so—after all, anything less isn’t getting the job done.
Consistently writing that kind of copy, though? Not so easy. The copywriter pros will say that it takes years of experience, a knack for language, and the kind of creative mind that throws sparks.
Sounds like a lot of hard work over a long time (and it is). But a little mindfulness can go a long way, too.
Copywriters who want a fast track to the good ideas, the great stories, and broadest impact—I’ve got something for you. "