Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, we will share more than a decade of focus group research that reveals:
- The 3 biggest mistakes nonprofits make with their websites
- The 4 attributes of an engaging website
- 3 proven methods for promoting your website
- The 5 required elements of an engaging website
- Real-world examples of nonprofit organizations that have mastered their online presence
About the presenter: Jay Wilkinson has been actively involved in the nonprofit community his entire life. He sits on the board of several nonprofits and is an avid supporter of programs that provide leadership and enrichment programs for America’s youth. As a philanthropist, Jay has raised millions of dollars for nonprofit organizations. As an educator, he has trained thousands of fundraisers, marketers and nonprofit executives and has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy.
Jay is the founder and CEO of Firespring—a company that provides beautiful websites and essential tools to nonprofit organizations. Firespring helps nonprofits raise money, manage donors, organize volunteers and conduct events while presenting a powerful and professional online presence. Firespring is proud to be the only B-Corporation based in Nebraska and is on a quest to transform the business landscape by encouraging all companies to leverage their people and profit as a force for good.
No charge for members