UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Marketing for What’s Next: Branding Strategies for Consumer Engagement

Tuesday, April 11 @ 11:15 am - 1:00 pm • Organized By Kansas City Direct Marketing Association (KCDMA)
8101 Marty St., Overland Park, KS 66204


Your customers will see close to 5,000 ads per day. Has your brand designed a digital experience that puts people first? Engaging your audience can be a challenging puzzle, but marketing can be something your consumer wants. Join Gragg Advertising, a Premier Google Partner, and Guadalupe Centers as they explore how your brand can engage a new audience and refresh its online presence. Successful marketing is no longer predicated on interruptions or buying power dictated by large budgets and purchased views. This session will analyze strategies behind branding, website design and email marketing that work.

In order to take your business to the next level, you need to be smart, calculating and strategic. Attendees will learn how to develop an effective marketing strategy for attracting their target audience.

Takeaways –

  • Gain tips for conducting consumer surveys
  • Learn how to identify your brand essence
  • Understand essential website content to help prospects find you
  • Explore consumer engagement strategies to boost brand image and bottom line
  • Latest trends in effectively targeting prospective/current customers
April 11 @ 11:15 am - 1:00 pm Add to my Calendar
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Matt Ross Community Center
8101 Marty St.
Overland Park, KS 66204
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