Festivals and events have become a boon for brands. Yet activation and fostering meaningful advertiser/attendee engagement remains a challenge. While Nielsen reports that 76 percent of festival goers feel more favorable towards brands that sponsor a tour or concert, on-the-ground experience has shown that integration into the very fabric of the event itself is key.
Join John Kreicbergs, the marketing co-chair for Kansas City’s annual Boulevardia festival (2017 #AMPSKC Legacy Award/Best in Show winner), app development general manager for Propaganda3 and one of the co-founders of the event-based technology platform AppTapp, as he highlights:
The dos and don’ts of digital brand engagement for festivals, from social to email, apps to experiential digital activities and more.
How principles of gamification and game design can be applied to festivals.
How sponsor/brand involvement and activation at festivals is quickly evolving…and booming!