Looking to expand your knowledge on the ever changing and intersecting worlds of content, social media, PR and SEO? Then join us at the next Kansas City PRSA Professional Development lunch. Kevin Pike, Rank Fuse Interactive President, will take us through the latest trends in content marketing, share creative ideas to boost content and SEO and share tips on how to conquer the content world with an internal united front. Here’s a snippet of what you can expect:
Social: Tips for finding your audience and navigating the “Pay-for-Play” space.
Content: Everything starts with good content! Learn why social, PR, and SEO can fall flat if your content fails to engage and educate.
PR/SEO: Good PR and SEO work hand-in-hand and is the future of good keyword rankings! Learn how Google’s algorithm continues to favor quality backlinks from reputable sites as a primary ranking factor. Plus, we’ll discuss PR strategies that have risen to the top of smart SEO strategies for 2017 and beyond.
Kevin Pike is President of Rank Fuse Interactive in Overland Park, KS. He founded this digital agency in 2015, after a decade of experience with multiple marketing agencies in the Kansas City area. His expertise includes Pay-Per-Click (PPC) management, website development and Search Engine Optimization (SEO). Today Kevin is best known for execution and strategy management across search, display and social media channels. Kevin’s previous agency experience includes an entrepreneurial reputation that includes being named to the Inc 500 fastest growing companies list in 2012. During his tenure as Director of Digital Marketing, he also helped the agency to No. 4 on the Ingram’s fasted growing companies list, as well as a placing on the KC Business Journal’s Top 25 Agency list. Kevin’s best asset is his range to help small, medium and Fortune 500 companies improve their digital strategy. His data-driven approach and ROI approach to marketing strategy has proven to improve his client’s marketing performance time and again. Beyond his management capabilities, Kevin has remained Google Analytics Certified and Google AdWords Certified for many years. Above all else, Kevin enjoys helping others grow their business. He goes above and beyond to keep up with the latest trends and strategies so his clients succeed in the fast-paced world of digital marketing.