Check-In is at 5:45 p.m. with the workshop starting promptly at 6:00 p.m. and concluding by 9:00 p.m.
Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:
· Outline your marketing strategy
· Test your marketing message
· Choose the right sales channel
· Exercise your marketing strategy
This is the third Workshop in the five part series "Simple Steps to Starting Your Business". Workshop 1 - Startup Basics, Workshop 2 - Business Concepts, Workshop 3 - Marketing Strategy, Workshop 4 – Financial Projections and Workshop 5 – Sources of Funding and Next Steps. See the Kansas City SCORE Website for details and registration.