UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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How2 Develop and Apply Customer Insights

Wednesday, March 15 @ 11:30 am - 1:30 pm • Organized By UMKC SBTDC
4747 Troost Ave, Suite 114, Kansas Ctiy, MO 64110


The How2 Develop and Apply Customer Insights workshop is based on Steve Blank’s Lean Startup principles. The active participation format prepares participants to walk out with tools and a plan they can use immediately. Do you want to gain an in-depth understanding of the customer development process? Plus, learn How2 apply these proven principles in your business. Then this workshop is for you! In the workshop learn How2: • Get out of the building • Use archetypes to visualize the customer • Conduct customer discovery, including How2 interview, what questions to ask and where to find customers • Analyze and interpret the customers’ answers • Define customer needs and derive insights from the answers you receive • Apply your customer knowledge and insights to your business * NOTE: A small amount of pre-work will be required before the class. Following completion of interviews, participants will schedule one-on-one sessions with the facilitator for interpreting data, needs definition, and insight development.
March 15 @ 11:30 am - 1:30 pm Add to my Calendar
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4747 Troost Ave
Suite 114
Kansas Ctiy, MO 64110
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