The How2 Develop and Apply Customer Insights workshop is based on Steve Blank’s Lean Startup principles. The active participation format prepares participants to walk out with tools and a plan they can use immediately.
Do you want to gain an in-depth understanding of the customer development process? Plus, learn How2 apply these proven principles in your business. Then this workshop is for you!
In the workshop learn How2:
• Get out of the building
• Use archetypes to visualize the customer
• Conduct customer discovery, including How2 interview, what questions to ask and where to find customers
• Analyze and interpret the customers’ answers
• Define customer needs and derive insights from the answers you receive
• Apply your customer knowledge and insights to your business
* NOTE: A small amount of pre-work will be required before the class. Following completion of interviews, participants will schedule one-on-one sessions with the facilitator for interpreting data, needs definition, and insight development.