UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Adapting to Consumers' New Definition of Spam

Tuesday, March 14 @ 11:15 am - 1:00 pm • Organized By Kansas City Direct Marketing Association (KCDMA)
502 Nichols Rd., Kansas City, MO 64112


Join us for a deep dive into consumers’ spam folder behavior and a 7-point plan for how you can avoid spam complaints and extend your subscriber relationships.

Some of the questions we’ll help you answer include:

  • How can I determine an optimal cadence for my email communications?
  • What are steps I should take to improve permissioning and how will it impact my consents?
  • How can I prevent spam complaints and unsubscribes?
  • What’s the latest on best practices for mobile-friendly emails and landing pages?
  • How should I engage with email subscribers who have just had a poor customer experience?
  • What are some ways I can increase subscribers’ interest?

Bring your questions to KCDMA’s Monthly Luncheon on March 14th to get answers from Chad White, Director of Research at Litmus. Space is limited and first-come, first-serve, so sign up today!

March 14 @ 11:15 am - 1:00 pm Add to my Calendar
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BRIO Tuscan Grille
502 Nichols Rd.
Kansas City, MO 64112
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