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Adapting to Consumers' New Definition of Spam

Join us for a deep dive into consumers’ spam folder behavior and a 7-point plan for how you can avoid spam complaints and extend your subscriber relationships.

Some of the questions we’ll help you answer include:

  • How can I determine an optimal cadence for my email communications?
  • What are steps I should take to improve permissioning and how will it impact my consents?
  • How can I prevent spam complaints and unsubscribes?
  • What’s the latest on best practices for mobile-friendly emails and landing pages?
  • How should I engage with email subscribers who have just had a poor customer experience?
  • What are some ways I can increase subscribers’ interest?

Bring your questions to KCDMA’s Monthly Luncheon on March 14th to get answers from Chad White, Director of Research at Litmus. Space is limited and first-come, first-serve, so sign up today!


Tuesday, Mar 14 @ 11:15 am - 1:00 pm
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Price: $45.00
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BRIO Tuscan Grille
502 Nichols Rd.
Kansas City, MO 64112


For more information contact:
Jane Male
Kansas City Direct Marketing Association (KCDMA)
(816) 561-5323

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