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Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

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Adapting to Consumers' New Definition of Spam

Tuesday, March 14 @ 11:15 am - 1:00 pm • Organized By Kansas City Direct Marketing Association (KCDMA)
502 Nichols Rd., Kansas City, MO 64112

About

Join us for a deep dive into consumers’ spam folder behavior and a 7-point plan for how you can avoid spam complaints and extend your subscriber relationships.

Some of the questions we’ll help you answer include:

  • How can I determine an optimal cadence for my email communications?
  • What are steps I should take to improve permissioning and how will it impact my consents?
  • How can I prevent spam complaints and unsubscribes?
  • What’s the latest on best practices for mobile-friendly emails and landing pages?
  • How should I engage with email subscribers who have just had a poor customer experience?
  • What are some ways I can increase subscribers’ interest?

Bring your questions to KCDMA’s Monthly Luncheon on March 14th to get answers from Chad White, Director of Research at Litmus. Space is limited and first-come, first-serve, so sign up today!

When
March 14 @ 11:15 am - 1:00 pm Add to my Calendar
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Where
BRIO Tuscan Grille
502 Nichols Rd.
Kansas City, MO 64112
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