There are dozens of conferences happening every week. It can be a daunting task to determine which are worth an executive's time and travel. In addition, staying on top of the changing event landscape and the process of managing schedules, dates, deadlines and deliverables can turn an executive speaker program into a high-maintenance activity. It is easy to get caught up in the details and lose sight of the fact that having an executive share his or her insight at a conference is one of the most powerful and compelling ways to tell a story and raise brand visibility.
Whether attendees have yet to establish a speaker program or are struggling to make their current program run efficiently, they will walk away from this presentation with more confidence and control over the process.