The National Weather Service Kansas City office has become recognized nationwide for its unique way of interacting with its users through social media. By engaging its users using humor, creativity and a sense of understanding of their interests, the NWS in Kansas City has built a solid relationship with the community it serves, including thousands of people who would be otherwise unfamiliar with the NWS and its services. This relationship building has become critical to maximizing the reach and effectiveness of potentially life-saving information when the weather takes a turn for the worse.
At this breakfast you'll learn how the NWS:
- Breaks down complicated scientific processes to a basic level of understanding.
- Maximizes the effectiveness of critical information by establishing a foundation of trust among your users.
- Builds trust by showing the human behind your service and connecting to users on a personal level.