If you think you need a huge staff or lots of money to grow your monthly donor program, worry no more. You do not need to break the bank to start increasing your number of monthly givers!
Erica Waasdorp, author of Monthly Giving – The Sleeping Giant: How Small Gifts Can Become Powerful Tools to Support any Organization
, will share how your organization, with any size budget, can leverage your mail and digital channels to start or grow a monthly giving program.
We’ll walk you through the 5 steps you need to take:
- Setting your strategy and targeting the right audiences
- The fundamental needs – website, forms, backend processing
- Acquiring monthly donors
- Thanking and retaining donors
- Upgrading donors
- Testing monthly strategies and tactics
Bring your questions about monthly giving, as Erica will make time for Q&A!
About the presenter: Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.
She works with non-profit clients all over the country as well as internationally, on annual fund campaigns, monthly giving, grants and PR. She is also the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands every October.
In addition to publishing one of the few books on monthly giving, Erica Waasdorp co-authored the DonorPerfect Monthly Giving Starter Kit and Marketing Kit, and she regularly blogs and presents in person and via webinars on anything annual fund and monthly giving. She launched the #MonthlyDonorMonday ‘movement’. She is currently working on her next book, working title Monthly Giving Made Easy.