Social networks are not advertising platforms. They are places online where you go to network with your best clients, vendors, supporting organizations and of course, prospects. This 3-hour training session will show you how to implement the most important aspect of social media - building trust with the people you most want to do business with. You will also learn: *What a real Social Media strategy looks like, *How to tweak your website so it works to help you facilitate the growth of your business, *How to get clients, prospects and industry media to share your stuff, *What to do about ugly comments and trolls, *How to “warm up” trade show leads (or sponsored/ attending events) weeks before the event starts, *How to stay in Facebook’s news feed without paying so much for ads, *What do all the numbers mean? What really matters when it comes to social media analytics, and *How much time does it really take to be successful with social media?