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Simple Steps to Starting Your Business: Business Concepts/Marketing

WORKSHOP SESSION 2 - Business Concept/Marketing Strategy

Check-in for Sessions 2 is at 8:45 am with the workshop starting promptly at 9:00 am and concluding by 3:00 pm.

Business Concept provides step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept section, you are able to:

  • identify your target markets
  • describe your products/services
  • collect key competitive information to support your feasibility plan

Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:

  • outline your marketing strategy
  • test your marketing message
  • choose the right sales channel
  • exercise your marketing strategy

This is the second session of a three part series "Simple Steps to Starting Your Business".  Sessions 1 - Start Up Basics and Session 3 - Financial Projections/Funding Sources/Next Steps are listed separately on the SCORE Web Site.

When

Saturday, Jan 21 @ 9:00 am - 3:00 pm
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Where

4747 Troost Ave.
Kansas City, MO 64110
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Who

For more information contact:
Chapter 19
SCORE - Kansas City
(816) 235-6675

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