Skip To The Main Content

The Sales Series: B.A.T. (Behavior, Attitude, Technique)

We all must have a balance of all three.  In this session, participants will understand the major points of the Success Triangle and how Identity/Role Theory can help or hinder their success. In this workshop, participants will learn:

  • How prospects gain the upper hand on you during the sales process.
  • Why traditional sales approaches turn you into an unpaid consultant.
  • How prospects use your proposals to negotiate better deals elsewhere.
  • Why most prospecting methods are ineffective.
  • How to avoid wasting time preparing proposals that won't win any business.
  • Why your challenges with time management might actually be something else.

This workshop is presented by the Enterprise Center in Johnson County, in partnership with The Coffman Group. For a full list of ECJC workshops on topics like sales, marketing, raising capital, managing your books and building a strong business foundation, click here

Tom Mulligan

Presenter: Tom Mulligan, Managing Director of The Coffman Group

Tom Mulligan brings to the Coffman Group a record of uninterrupted success in sales and sales training. He is an award winning performer at the fortune 500 level and has helped thousands of small businesses achieve their goals. He understands business owners, because he is one.


Thursday, Oct 27 @ 10:30 am - 12:00 pm
Add to my Calendar
Add event to: ICal Outlook Google Calendar
Price: $15.00
Register for this Event


Enterprise Center in Johnson County
4220 Shawnee Mission Pkwy
Suite 350B
Fairway, KS 66205


For more information contact:
Rick Vaughn
Enterprise Center in Johnson County
(913) 438-2282

Choose your entrepreneur type.

Choose your entrepreneur type.

Browse All
  • iconStartup

    You're a member of the start-up group. Brand new to the entrepreneurial world, your ideas and energy will take you far. Welcome to the family.

  • iconMicroenterprise

    You're a member of the microenterprise group. Your small business is not only your dream job, but also gives you the flexibility to do things on your time.

  • iconMain Street

    You're a member of the main street group. Your entrepreneurial spirit brings people together, providing your customers with a more personalized service.

  • iconInnovation-Led

    You're a member of the innovation-led group. You make the revolutionary ideas that will break through the ceiling. Let our resources get you there.

  • iconSecond Stage

    You're a member of the second stage group. Faster than a speeding bullet, your business is taking off. We have the resources to help your growth and expansion.

  • iconEntrepreneurial Community

    You're a member of the eco-devs group. You're the support system of the economic, small business and community rooted in getting things started. Let's connect.