Throughout 2016, Cerner's marketing team has been on a journey to relaunch cerner.com. During this presentation, Sarah Bond, director of brand and digital experience, will share how her team started the relaunch project with a thorough research process, how they've implemented updates and everything along the way. Sarah will be joined by members of her team who will be able to help us as communicators understand how we can partner with our own teams to execute anything from a small update to beginning the conversation for a major relaunch, like Cerner's.
About Sarah Bond
As the director of brand and digital experience, Sarah Bond focuses on empowering more than 22,000 associates to be Cerner brand advocates. She ensures they understand key messages and have the tools they need to effectively represent the brand at the intersection of health and care. She makes an impact on Cerner by building connected, consistent experiences across the brand and digital experience.
NOTE: Park to the left of the spire in guest parking; enter through 2800 building and check in at the reception desk.