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Meaningful Metrics: Monitoring the Right KPIs to Grow Your Business

Join us for a discussion on marketing analytics and how to construct the right strategy for your business. During this discussion we’ll teach you the Five Principles to building and implementing a holistic marketing analytics strategy which identifies the right metrics for understanding and interpreting the impact of your marketing efforts across channels and conversion processes.

Some of the questions we’ll help you answer include:

  • What’s best-practice for a measurement plan? 
  • How do I construct a cross-channel marketing funnel?
  • Am I giving all my upper-funnel tactics the credit they deserve?
  • Which revenue or conversion metrics are best for the c-suite and why?
  • What should the critical elements of my marketing dashboard be and for what levels of access?
  • What elements should I always include in my campaign planning to ensure appropriate measurement?
  • How do I attribute value correctly to all marketing channels?
  • How do I implement a strategy that is sustainable long-term for my business?

Registration closes on Friday, September 9 at 5:00 p.m.

$30 KCDMA members
$45 Nonmembers


Tuesday, Sep 13 @ 11:15 am - 1:00 pm
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Price: $45.00
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Brio – Country Club Plaza
502 Nichols Road
Kansas City, MO 64112


For more information contact:
Jane Male
Kansas City Direct Marketing Association (KCDMA)
(816) 561-5323

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