UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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Meaningful Metrics: Monitoring the Right KPIs to Grow Your Business

Tuesday, September 13 @ 11:15 am - 1:00 pm • Organized By Kansas City Direct Marketing Association (KCDMA)
502 Nichols Road, Kansas City, MO 64112


Join us for a discussion on marketing analytics and how to construct the right strategy for your business. During this discussion we’ll teach you the Five Principles to building and implementing a holistic marketing analytics strategy which identifies the right metrics for understanding and interpreting the impact of your marketing efforts across channels and conversion processes.

Some of the questions we’ll help you answer include:

  • What’s best-practice for a measurement plan? 
  • How do I construct a cross-channel marketing funnel?
  • Am I giving all my upper-funnel tactics the credit they deserve?
  • Which revenue or conversion metrics are best for the c-suite and why?
  • What should the critical elements of my marketing dashboard be and for what levels of access?
  • What elements should I always include in my campaign planning to ensure appropriate measurement?
  • How do I attribute value correctly to all marketing channels?
  • How do I implement a strategy that is sustainable long-term for my business?

Registration closes on Friday, September 9 at 5:00 p.m.

$30 KCDMA members
$45 Nonmembers

September 13 @ 11:15 am - 1:00 pm Add to my Calendar
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Brio – Country Club Plaza
502 Nichols Road
Kansas City, MO 64112
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