The Marketing Series: Using Google Analytics in the Real World
We all know that tracking key performance indicators (KPIs) and other metrics, especially online, can help give you a good sense of how well your products and services are resonating with customers. But sometimes, too much information can be more confusing than no information at all!
Join Kevin Pike for an in-depth explanation of how to set up, monitor and apply the insights of Google Analytics and webmaster tools in simple and impactful ways. Learn how to choose, track and read KPIs and understand if your marketing strategy is making an impact online.
This workshop is presented by the Enterprise Center in Johnson County in partnership with the Sprint Accelerator. For a full list of ECJC workshops on topics like sales, marketing, raising capital, managing your books and building a strong business foundation, click here.
Presenter: Kevin Pike, President of Rank Fuse Interactive
Kevin Pike is the founder of Rank Fuse Interactive, and is a Kansas City-based SEO and SEM professional. The mission of Rank Fuse Interactive is to provide advanced SEO, content marketing, email, and digital media services to companies looking to improve their bottom line with advanced digital strategies and audience targeting.