Whether your social media team is an ensemble cast or a solo show, we often overlook ways to amplify our messages to reach a larger audience. By tapping into internal stakeholders' expertise and external advocates' enthusiasm, you not only reach more fans and followers -- you reach different fans and followers.
Presenter Jake Jacobson, National Media Relations Manager at Children’s Mercy Hospital, explores how/why social media can be a powerful tool for in-house experts and external partners to share your message for you. From convincing a skeptical CEO to tweet, keeping overzealous HR recruiters on the same page, or engaging business partners to become brand champions, you can teach your organization’s biggest fans to become effective vocal advocates.
A program of the Marketing Matters series.