WORKSHOP SESSION 2 - Business Concept/Marketing Strategy
Check-in for Sessions 2 is at 8:45 am with the workshop starting promptly at 9:00 am and concluding by 3:00 pm.
Business Concept provides step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept section, you are able to:
Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:
This is the second session of a three part series "Simple Steps to Starting Your Business". Sessions 1 - Start Up Basics (July 9, 2016) and Session 3 - Financial Projections/Funding Sources/Next Steps (July 23, 2016) are listed separately on the SCORE Web Site.
You're a member of the start-up group. Brand new to the entrepreneurial world, your ideas and energy will take you far. Welcome to the family.
You're a member of the microenterprise group. Your small business is not only your dream job, but also gives you the flexibility to do things on your time.
You're a member of the main street group. Your entrepreneurial spirit brings people together, providing your customers with a more personalized service.
You're a member of the innovation-led group. You make the revolutionary ideas that will break through the ceiling. Let our resources get you there.
You're a member of the second stage group. Faster than a speeding bullet, your business is taking off. We have the resources to help your growth and expansion.
You're a member of the eco-devs group. You're the support system of the economic, small business and community rooted in getting things started. Let's connect.