This course runs from June 15, 2016 - July 6, 2016.
This course explains the value of content marketing for organizations and outlines how to get started reaping the benefits: increased inbound traffic to your site, better brand awareness, stronger engagement with your target audience, and ultimately leads and sales.
After this course, you will be able to:
- Differentiate between “content” and “content marketing.”
- Start to build a content strategy and a plan for creating and curating content.
- Link your social media and content marketing efforts.