How to communicate PR/Marketing value to the C-Suite or to key stakeholders using language and process that resonates with them.
Session will include exploration and discussion around the following:
1. Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world
2. How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
3. Ultimately, how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture