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Professional Development: Romancing the C-Suite

How to communicate PR/Marketing value to the C-Suite or to key stakeholders using language and process that resonates with them.

Session will include exploration and discussion around the following:

1.     Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world

2.     How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc. 

3.     Ultimately, how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture


Thursday, Jun 9 @ 11:30 am - 1:00 pm
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Price: $35.00
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Brio Tuscan Grille
502 Nichols Rd.
Kansas City, MO 64112

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