The Chamber’s Business Class is a series of monthly educational lunch ‘n’ learns brought to you by small business for small business in the Kansas City community.
Building and maintaining trust with your audiences is the core of a successful marketing communications strategy, and this is especially true in relationship-based businesses. Creating and sharing useful and relevant content online creates opportunities to show your audiences why you’re the best choice available for the services you provide.
According to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers are currently using content marketing. This means that your business needs to have a solid online communication strategy centered on distributing content through blogs, email, and social media to build and maintain trusting relationships with clients.
Class participants will achieve the following learning objectives:
- Demonstrate familiarity with online communication tactics and how to use them as part of an integrated marketing strategy
- Understand how to measure the effectiveness of online communications, and how to analyze and interpret this data to augment online marketing strategies on an ongoing basis
- Implement best practices in online marketing communication for their businesses
Presenter: Steve Nichols- Boswell Inc.
The Chamber validates parking for the four-level garage located on the west side of Union Station, the Union Station garage.
Thanks to Business Class sponsor Bank Midwest
Advance Member fee: $15
Advance Non member fee: $20
Guest fee: $20