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The Human Experience: Bridging the Gap Between CX & UX

Got separate UX or CX practices at your organization (or none at all)? The most innovative companies are merging UX design practices with CX practices to identify and improve existing interactions and reinvent Transformative Human experiences that deliver new value. Just back from presenting this topic at SXSW with Forrester analyst Leah Buley, Susannah will talk to attendees about how these practices are converging, what a human-centered Journey map is and how these practices combine to create valuable experiences that drive long-term loyalty. Additionally, she'll cover how to prioritize experiences once your journey map is complete, and how to think about your organization's culture and long-term customer centricity.


Tuesday, Jun 7 @ 11:15 am - 1:00 pm
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Price: $45.00
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Matt Ross Community Center
8101 Marty St.
Overland Park, KS 66204


For more information contact:
Jane Male
Kansas City Direct Marketing Association (KCDMA)
(816) 561-5323

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