How do you manage the competing social media needs of a big brand while still making sure you're taking care of your customers? Joshua Kennedy and Carla Meyer from Garmin will talk about how they balance Garmin's overall marketing strategy and growth while ensuring top customer care while tackling tough feedback from customers.
About our speakers
Joshua Kennedy has been with Garmin for nearly nine years in a variety of roles from product support to knowledge engineer (FAQ content author) to subject matter expert, and he was recently appointed as Garmin’s first community manager. Prior to Garmin Joshua worked in the mental health care field and has a Bachelor of Arts in Psychology. He is a hobbyist writer/singer/songwriter (and you can even get his album on iTunes.)
Carla’s been with Garmin for nearly three years, working as their first global digital advertising and social media manager bringing together the digital advertising footprint as well as customer engagement with organic social. Prior to Garmin, Carla has worked at large brands including Coca-Cola, ESPN and Sprint Nextel. She is a self-proclaimed Disney addict and loves to run and spend time with her family.