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Working with the media offers tremendous value to nonprofit organizations in conveying their messages for minimal cost. Whether focusing on awareness building, advocating for policy change, promoting events or simply relaying success stories, nonprofits need to devise a media relations strategy to work with both traditional and new media outlets. How can you get your nonprofit the press it deserves? How do you make it stand out among the many other causes equally deserving of media coverage?
Chris Hernandez, a 20 year veteran of news reporting and now communications director for the City of Kansas City, MO, provides strategies to develop rewarding media relations and tips for effectively using social media to tell your own story directly to your audience.
A program of the Marketing Matters series.