Programmatic marketing allows brands to better leverage data and uncover new customer insights. Properly harnessed data provides transparency into how marketing budgets are being spent and how to customize information to be more compelling to your target markets. It helps galvanize a marketer’s internal alignment and speaks to their customers and prospects in a more meaningful and relevant way… all with the underlying goal of driving stronger business outcomes.
Come listen to Jenn Vlahavas
, Vice President of MediaMath in Chicago, describe the key steps companies need to take when leveraging data to bring programmatic marketing techniques to their business. She’ll highlight case studies that contain important lessons for any marketing team.