Public relations pros are often portrayed in the media as “yes” women and men. But in “the real life” we’re counselors whose job it is to tell our organization’s senior managers how their decisions and actions might impact reputation, credibility and even sales with target audiences.
We all face tough challenges in our careers like telling a boss “no” when “yes” is expected. It’s inevitable given the complex systems we negotiate to get the job done, the ethical imperatives public relations brings to the table, and the need to manage expectations. Professors Tricia Hansen-Horn and Tom Heapes from the University of Central Missouri will outline “no techniques” you can put into play immediately, and share stories provided to them when they asked industry experts and newbies to share their own experiences and lessons learned about telling the boss no.