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Take It To the Next Level: From Tactical to Strategic Communication

You’ve mastered the various tools of communication. You can produce newsletters, intranets, e-mails, employee meetings, press releases, and events with one hand tied behind your back. But no matter how good the tactical work, if you’re not working from a well-built strategic communication plan, you’re not as effective as you should or could be. It’s time to take your communication to the next level.

This practical, hands-on course will take you through the step-by-step process for creating a strategic communication plan that will make a real difference to your organization and prepare you for a more senior professional role.

Workshop Objectives

At the end of this course you will be able to:

• Discover the real issues that your communication plan should address (treat the disease, not just the symptoms)
• Ensure that your communication plan is aligned with business objectives
• Gain executive buy-in for the communication plan
• Define and understand your audiences
• Set the right strategic objectives and design tactical plans to achieve them
• Measure the right things (even on a tiny budget)

April 14: Session 2 - Identifying & Understanding Audiences
Developing Meaningful Goals & Objectives


Thursday, Apr 14 @ 11:00 am - 1:00 pm
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