Race ahead of the field with new direct marketing ideas from the USPS
When a single digital ad click can cost $100 or more, just to catch a fleeting eyeball, it is clear that physical mail at 50 cents or $1.00 is a great value in the direct marketer’s toolkit. Physical, tangible marketing beats digital marketing for stickiness, consumer recall, and action. Hear from United States Postal Service direct marketing expert Jim Richard as he covers the latest trends in physical mail. You’ll learn about:
Utilize physical mail with Augmented Reality and Near Field Communications technologies.
IP Address targeting
Marry digital ads with physical mail to powerfully engage your audience
Learn how recent neuromarketing studies quantify the power of physical media to drive consumer behavior
Save a Penny
Not every mailing needs to bear the full list price of postage. Learn about the USPS 2016 discounts available.
If you can’t measure it, it didn’t happen. See how the USPS has dramatically expanded its ability to track every piece of mail using its Intelligent Mail Barcode system.