Marketing 101 for Makers and Creators
This holiday season we’re expanding our #ShopLocalKC database to include Kansas City-based ecommerce businesses (add yours now). To help you attract and wow the right customers, we invited our friend Ashley Heyburn with Makers Megaphone Coaching to share with you a few marketing basics that every creative should keep in mind:
It’s a great time to be a maker and creator. An increasing number of people are recognizing the value of handmade, small-batch products over mass-produced goods and the Internet is creating opportunities for makers to easily open shops and sell their products to customers around the world.
With this growing demand for handmade goods, there is also an exploding number of makers and creators taking the leap and using their creativity to launch businesses and open storefronts selling the goods they make. As a result, there is more competition today than ever before.
If makers want their creative business to be successful they need a strong marketing plan to stand out and attract customers.
For many makers and creators, marketing can seem like an overwhelming and burdensome part of running a creative business. That said, by learning a few key techniques, marketing can actually become a fun way to drive more sales.
Five marketing tips for makers and creators
Be Unique. To stand out in the marketplace it is important to figure out what makes you and your creative business unique. A few things to consider: Is there something you do really well? What is your personal story about what you make or why you got started? Do you have an interesting technique that makes your products unlike the others on the market?
Know your customer. Your mom may like what you make, but is she really your target customer? To increase your sales, it is important to get clear about what benefit your products provide and then figure out who needs that benefit.
Get Social. Social media is a great way to connect with your customers, tell your story and build relationships. To avoid overwhelm, realize you don't have to be everywhere. Pick a platform your customers frequent and start there.
Be Consistent. To build loyalty, your brand’s voice should be recognizable across all your marketing channels, from your packaging and craft fair booth to your social media posts and customer service.
Marketing is not a dirty word! Don’t be afraid to talk about what you do. You spend your time making beautiful products, the world needs to know about them. Authentic promotion is a great way to spread the word about what you make and also increase your sales.
Ready to get your KC-based ecommerce business in front of more potential customers?
Share your information here to get added to our #ShopLocalKC ecommerce list. Make this holiday season the merriest and most profitable one yet!
Ashley Heyburn is the founder of Maker’s Megaphone Coaching. She is a creator, doer, small-biz expert, coach, business owner, lover and supporter of handmade and small batch and an enthusiastic cheerleader of modern makers who start businesses selling the goods they create.