Your Business Won't Survive without a Brand Positioning Statement
What makes your business rise above the competition and connect with your customers in a lasting, meaningful way? You should be able to answer that question in a single sentence called a brand positioning statement.
Your brand positioning statement is like a lighthouse allowing you to better identify, target and communicate to your ideal customer and make sensible, long-term decisions for the future of your business.
Brand positioning statements are vital to your marketing plan and your business, but that doesn’t mean they have to be a burden to put together. In fact, we have resources and marketing experts ready to help (for free.) Join us at the first ever A.M. Shift to learn more about brand positioning statements and to start building yours:
The A.M. Shift: RSVP now
Friday, March 3
8:30 - 10:30 a.m.
Sprint Accelerator (Downtown Kansas City, Missouri)
As an entrepreneur and business owner, your time is valuable. That’s why we are packing these two hours with powerful networking, useful information and impactful learning. (We’re talking action plans, people!) that you can use right away to steer your business in the right direction.
Here’s the gameplan: We'll kick it off with Rebecca Music, marketing manager at Bob Hamilton Plumbing Heating A/C Rooter, who will lead you through a real-world case study in brand positioning. Next, we'll break out into business roundtables, where you'll work with other business owners and business-building resources to refine your brand positioning. (Have you RSVP’d yet? Do it.)
If you’re intrigued, but wanna learn a bit more about brand positioning, watch this excellent video from our friend’s over at the Kauffman Founder’s School to learn a little bit more about crafting a modern marketing strategy (it’s not really homework, but it could make you the star of your roundtable, just saying)
So there you go, now you gotta RSVP. (Seriously, do it now, spots are limited and it’s filling up fast.)
And now that you’ve RSVP’d, here are a few questions to stew on as you wait patiently for Friday, March 3, to roll around:
Who is your ideal customer? If you say, “Well, anybody,” you’re getting an eye roll and a sigh. We want your business to make a ton of money and be hugely successful, that is not going to happen with scattershot marketing. Take the time to figure out who your customer is—and, more importantly, isn’t.
What makes your product special? If you’re the same as all of your competitors, you’re doomed to disappear into the waves real quick. Figure out what sets you apart, then drive that message to your customers to solve their problems.
What emotional benefit do you provide to your customers? When customers like what you do, that’s cool. When what you do makes your customers cool, smart and helpful, that’s even better. You want your customers to say, “Yeah, I’m a [your business name] type of person.
The answers to these questions, and a few more, make up the bulk of your brand positioning statement. And it’s incredibly important that what you think is true is also what others perceive. For feedback from entrepreneurs and business experts, join us at The A.M. Shift on Friday, March 3, at 8:30 a.m. It’s not just priceless, it’s free.
To make sure that you leave not only with the knowledge you need, but all the resources, we invited a few of our friends from the neighborhood: AltCap, Black Economic Union, Blue Hills Contractor Incubator, KC BizCare, KCMO EDC, KCMO EDC Loan Corp, KCMO Public Library, Northeast KC Chamber.
Questions? Don’t hesitate to call: 816-235-6500. We’ll see you at The A.M. Shift!