#YouCreateKC: How to Find New Customers for Your Business
Have you mistakenly written 2016 instead of 2017 yet? Yeah, we do that all the time. But even if your typing fingers don’t recognize the change, January 2017 is here and it’s time to turn your business goals into official new year’s resolutions.
Do you already own a business, but you’re looking for new markets to reach with your product or service? Did your sales plateau in 2016 and now you’re looking for new customers or different revenue streams? Do you want to go where your competitors aren’t, but don’t know how to sale to foreign markets?
Well, you came to the right place. A few of our resource partners are here with steps you can take right now to make that goal a reality:
Resolution: Grow your business
From: Tiffany Nixon, NetWork Kansas
Who: Second-stage business owners
Second-stage enterprises have survived the startup phase and have owners who are focused on growing and expanding. Sometimes, that’s easier said than done. If you’re a for-profit company residing in Kansas with more than $600,000 in annual revenue, consider applying for NetWork Kansas’ Economic Gardening Network (EGN.)
EGN connects second-stage companies with significant sophisticated technical assistance, including market research, SEO tools, social media monitoring and sales lead generation.
If this sounds like your company, but you’re located in Missouri, check out more resources for second-stage businesses, and these other great programs:
Do you have a great product or service that you may be able to market internationally? Are you looking to diversify your markets to protect or expand your business? Learn how to sell to the 95 percent of the world's consumers who are outside the United States in KSBDC’s day-long seminar, “Riddle of the Exporter.” (The next class is Friday, February 17.)
During “Riddle of the Exporter” you will learn everything you need to take your business global, including information on regulatory compliance, transportation, payments/finance and cultural issues.
Continue to fine tune your international strategy after the class by teaming up with a KSBDC business advisor and a Johnson County Community College international student to explore new markets.
Resolution: Build more revenue streams
From: Susana Bruhn, GUILDit
Who: Mid-career artists
The same way successful companies offer multiple products and services, artists can diversify their offerings to avoid having all their eggs in one basket and increase revenue. With a business plan, some hard work and a little advice from the experts, any artist can turn their passion or hobby into a full blown business.
If your dream is to leave your day job to focus on your art full time, these organizations can certainly help you make a plan and work toward your goal:
GUILDit on the second and fourth Thursdays of each month to hear from artists who have been there, done that
Artist INC workshop to learn from lifelong artists
Evening Brew at InterUrban ArtHouse to network with other creatives
Total exports from Missouri of $14.1 billion helped contribute to the record setting value of U.S. goods and services exports in 2014, which reached $2.35 trillion. Kansas City accounted for $8.0 billion of total merchandise exports.
If your business wants a part of the action, visit the EDCKC website for a list of export resources in the Kansas City area; check out these global funding resources, including the Small Business Administration’s loan guaranty programs; attend an upcoming international business event to hear from business owners and economic developers from around the world; and sign up for the EDCKC newsletter for the very latest in global trends.
Haven’t found what you’re looking for?
Send us some info here and we will be in touch ASAP with your personalized action plan. 2017 is only 365 days long, you better get started today.