The Taste of Sweet Success: the Funnel Cake Truck
The Funnel Cake Truck
Michael Bradbury | Kansas City, Mo. | Microenterprise
Michael Bradbury turned on his deep fryer and opened his food truck for business in 2009, bringing carnival cravings—funnel cakes, cotton candy, kettle corn, deep-fried Snickers, Twinkies and Oreos and more—to the masses, year round and citywide.
He's built a loyal following, as proved by the Funnel Cake Truck’s big presences in KCSourceLink’s Battle of the Brands. They dominated their bracket becoming the 2016 Microenterprise of the Year. But even more than that, as co-founder of the Kansas City Food Truck Association, Michael is helping build the road for other food truck entrepreneurs. We grabbed Michael and asked him how he did built a business and a brand that leaves its customers wanting more.
How did you get started?
My goal was to find a way to be involved in our community while having a schedule that allowed me to stay focused on my kids. I have always had an entrepreneurial spirit and love making people happy. Running a food truck is the best of all of those things. I ran a mobile screen printing company for years before deciding to take an old family recipe and add some modifications to my 1974 Chevy step van and create what you now know is The Funnel Cake Truck.
How did you overcome your biggest challenge?
My biggest challenge is balance. Growing my business while maintaining family time. I rely on a team of funnel cake friends and family to keep me moving forward and staying focused on what matters most.
Who helped you?
My kids motive me, my friends inspire me, my family supports me and my fans encourage me. Those people coupled with community groups like KCSourcelink help make dreams happen.
What's your best advice for a startup?
Find something you feel passionate about because challenges are going to come up and you have to want to keep going, even when other people don't see your vision or things don't go your way.
What makes Kansas City a great place to start and grow a business?
The people. Kansas City is over flowing with people that are supportive, creative and loyal.