UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
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By Lauren Caldwell
February 24, 2016

Ignite Your Social Media Business Strategy with These March Classes

Ignite Your Social Media Business Strategy with These March Classes

Our 240+ Resource Partners from all over the Kansas City metro offer affordable workshops and courses to help you learn how to grow and build your business. We picked five first-class marketing and branding events this March to help you brush up on your social media skills and stand out above the competition.

To see more workshops—or to dig into another meaty topic or even networking opps visit Kansas City’s more comprehensive business calendar: ours!

Get your learn on

March Breakfast Kansas City Restaurant Week
Friday, Mar 4 @ 7:30– 9 a.m.
In its six-year history, Kansas City Restaurant Week has raised more than $1 million for Kansas City charities. Presented by US Foods, Kansas City Restaurant Week returned for its seventh year, January 15-24, 2016. A record 185 restaurants signed up to participate. 

Hear Katie Leas, online marketing manager of Visit KC, speak about what they've learned, what's coming next for KCRW and how they pulled it off with their digital, social media and PR strategy.

The cost of this event is $15 and is hosted by the Social Media Club of Kansas City.

Integrated Social Media Strategies
Tuesday, Mar 8 @ 11:15 a.m. – 1 p.m.
Partnering with the Kansas City Direct Marketing Association, the Social Media Club of Kansas City will provide an overview of the hottest topics in social media for 2016. They’ll cover everything from channel strategy to content with our panel participants offering what’s working for them and what’s next.

  • Some of the questions that will be answered include:
    How can I best use different social channels to support each other and my other communication channels?
    What are some ideas I can use to keep my content fresh and relevant?
    How are others attributing ROI to social media?
    What data is available to social marketers today to inform strategies and decisions?
    What listening and content placement/management platforms are others using?

The cost for this event is $30 and is hosted by the Kansas City Direct Marketing Association and Social Media Club of Kansas City.

Google for Business: Search Engine Optimization
Wednesday, Mar 9 @ 6:30 7:30 p.m.
Customers are looking for your company online, but will they find it? Your website’s search engine optimization (SEO) score determines how easy it is for a customer to find your business through search engines like Google.

Through this 1-hour workshop taught by a Google Business expert, you will learn how to increase your SEO, place your business on Google Maps, and learn more about the importance of social media to your business.

This is a free event hosted by the Mid-Continent Public Library.

Marketing Strategy with Enterprise University
Thursday, Mar 17 @ 8:30 a.m. 11:30 a.m.
This class will show you how to create the marketing strategy for your business that is clear, measureable, doable and effective in any economy. Includes establishing benchmarks; defining your business objective, audiences and messaging; strategy; choosing and integrating the tools of the promotion mix (e.g., sales, promotion, direct, advertising, events and social media).

This course is free to any business owner and members of their senior team. You do not have to be a client of Enterprise Bank & Trust; however, registration is required.

LinkedIn Deep Dive: Growing Your Business through Effective Networking
Thursday, Mar 24 @ 8:30
11:30 a.m.
Don’t miss this opportunity to learn why LinkedIn is the most important social media tool for growing your business. You will learn how to use LinkedIn to grow your network and stay top of mind with your connections. This will be a fast-paced, hands on, real-time class where you will learn the tips and tricks of what to do once you have a professional profile set up on LinkedIn.

This course is free to any business owner and members of their senior team. You do not have to be a client of Enterprise Bank & Trust however registration is required.

Connect with us!

Did you know you can filter our business calendar by subject, keyword—and even by what type of entrepreneur you are? All true.

Check out our business calendar for more upcoming workshops on blogging for your business, Facebook ads, Google ads and LinkedIn or sign up for our biweekly calendar newsletter, sent straight to your inbox.

For more resources to start or grow your business, check out our Resource Navigator, our interactive database that will connect you to the right resources your challenge, industry and business stage. Looking for more hands-on assistance—or just like talking to real folk? Give us a call at 816.235.6500 and we’ll guide you to the right resources for your business.


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