Need a Marketing Plan?
A marketing plan can be an expensive business essential, especially for small businesses and entrepreneurs with tight budgets. But Kansas City businesses have a resource that gives them a unique advantage.
Every spring semester, KU Edwards Campus, in Overland Park, offers four to five local businesses free marketing advice and direction for participating in their Integrated Marketing Communications Masters program. Students develop marketing communication plans for the participating businesses over the course of the semester at no cost to the businesses outside of any time invested.
Both sides of the partnership benefit – students have the opportunity to gain real world experience and businesses have a unique opportunity to develop their business within their tight budgets.
“The hands on nature of this program provides valuable experience for our students,” said James K. Gentry, Clyde M. Reed Teaching Professor at The University of Kansas. “We treat and expect them to act as professionals and create a professional product to prepare them for what to expect in a real agency.”
This year, three startup businesses and an entrepreneur mentoring program participated:
- CaddyX – Removes the hassle from getting your golf clubs from Hallbrook to Pebble Beach and Spyglass on your next golf outing.
- SquareOffs – Offers a digital platform for online debate of issues.
- Trellie – Makes wearable technology (i.e., jewelry that notifies you of missed calls/emails, emergency calls, etc.)
- Helzberg Entrepreneurial Mentoring Program (HEMP) – Volunteer program for entrepreneurs to mentor other entrepreneurs and second stage startups.
“We were very pleased with the outcome,” said Claude Aldridge, owner of Trellie. “We appreciate the opportunity to participate.”
For more information about the program and what the students have to offer, visit KU Edwards’ Integrated Marketing Communications program page here.