Rescuing Monsters with Lu & Ed
Lu & Ed
Cody Bauchman | Microenterprise
Founded in 2009, Lu & Ed and its owner Cody Bauchman rescue textiles doomed to landfills and turn them into quirky and fun monsters for kids. We first met Cody and her monsters when she duked out against 16 other Microenterprises in our Battle of the Brands. Love at first, loving monster bite.
So Cody, how did you get started?
In 2009, I moved my little family from the East Coast to Kansas City, MO—into my mother in law's finished basement. It was a cramped living situation to say the least! I struggled to find affordable toy storage solutions that were well built and fun for children. I was discouraged with how cheaply made or how expensive toy storage options for children were and how much floor space they took up—living in less than 600 square feet with a toddler means every little inch is valuable!
How did that problem turn into Lu & Ed?
One night I had a brilliant idea—why not MAKE a storage bag to hang in the closet to hold toys? Even better— what if it was in the form a monster my son could feed? The next day I bought some practice fabric, drafted my pattern and asked my mother-in-law to help me learn how to use her sewing machine.
After a bit of trial and error and lots of laughs, the very first Mon-stor was completed, tested and well loved by my son.
How did you know this was going to work as a business?
I ended up making my son three, and when I posted pictures online was shocked by the response—within a few weeks I had a waiting list full of orders that filled an entire notebook page.
Within three months of making my first Mon-stor, I made the decision to ditch my day job and focus on making monsters full time. Over five years later, my son still uses his three original Mon-stors I made him, I have made thousands of monsters and diverted several thousands of pounds of textiles from landfills by using only textile discards to make my Mon-stors & stuffed monster toys—saving the world, one monster at a time!
Find Your Inner Monstor