How to Measure the Economic Impact of Kansas Farmers Markets
Farmers markets keep dollars in local communities and are an important factor in building stronger economies across the state.
To help evaluate the economic value of farmers markets in Kansas, the Kansas Department of Agriculture (KDA) has collected data and updated resources available to farmers markets across the state on the From the Land of Kansas website.
Economic Impact of Farmers Markets
Farmers can utilize and record data with the KDA’s economic impact analysis model, also available on the site. KDA created this tool to help Kansas’s farmers market vendors to evaluate the impact of their local markets.
Here’s an example of how the type of data it delivers. Using the economic impact analysis model for Emporia Farmers Market, the tool revealed that in 2013 an estimated $97,244.51 was spent at this market. This spending generated a gross impact of $176,822.20 and value added $91,761.10 to the Kansas economy.
We know that farmers markets provide quality connections, allowing consumers to meet farmers, learn about the food chain, and purchase locally sourced food—all while giving farmers prime locations to sell their goods. With the economic analysis, communities can also quantify the value and impact of a farmers market to their Kansas communities.
Food Safety Guide
To aid farmers markets as they navigate food safety regulations and label requirements required by both the state and the federal government, KDA partnered with Kansas State Research and Extension to develop the Food Safety for Kansas Farmers’ Market Vendors: Regulations and Best Practices guide. The newest version has been updated to make it more user friendly and comprehensive.
More Resources for Farmers and Consumers
The website provides a full slate of resources to help move food from farm to market. An additional resource for markets is the Central Registration of Kansas Farmers’ Markets. Registered markets have access to marketing, outreach and advocacy efforts through From the Land of Kansas.
Registration is free and participants are also offered the opportunity for limited liability insurance, which is available to help protect the legal liability of farmers’ markets through SB 120 established in 2013.
Kansas currently has 34 markets registered on the From the Land of Kansas website.
Find a Farmers Market
To locate local farmers’ markets, visit Fromthelandofkansas.com/ksfms. For more information on how to register a farmers market and receive benefits for the market, visit FromtheLandofKansas.com/farmersmarkets.
Photo by Flickr user lawrencefarmersmarket