UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

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Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
UMKC Innovation Center
KC Cool
By Sarah Mote
May 07, 2015

The Craft behind KC Cool

KC Cool's Greg Azorsky

We’ve loved getting to know the one-man shop KC Cool
and its line of witty tees during this year’s Battle of the Brands. Facing a field of passionate microenterprises, founder Greg Azorsky wielded his creativity to win his quadrant and become this year’s Champion of the Microenterprises. No stranger to scrappy in the battle or in business, Greg started KC Cool with five designs and a folding table on a First Friday in 2011. Now, KC Cool has over 40 different styles of t-shirts as well as posters, coasters and shuttlecock underwear.

Here’s a little bit more about the creation of KC Cool.

What’s your entrepreneurial origin story?

When I started KC Cool in 2011, there really weren’t any Kansas City t-shirts that were of high quality and cool design.  Drawing upon my experience doing custom apparel for my customers in my business, Recognition Plus, I set out to fill the void.  With five designs and a folding table, I set up at First Friday in June, 2011.  KC Cool now has more than 40 different styles of t-shirts as well as posters, coasters and shuttlecock underwear.

What was your biggest challenge?

Finding places to retail my shirts.  Through selling on the street corner, I have made connections that have gotten me invited to participate in a variety of art fair and holiday events, but finding stores to carry my shirts has been a challenge that I am still trying to overcome.

Any advice for startups?

Don’t just talk about, do it.  Jump in and try.

Why is Kansas City such a great place to start and grow a business?

There is such support for local companies, from people wanting to support local business to the many resources available to help you grow your business.


How can we help you?

Our team helps grow entrepreneurship in Kansas City every day.

Connect with us!

Get insights, inspiration and events to help you start, grow and accelerate KC businesses.