The Craft behind KC Cool
We’ve loved getting to know the one-man shop KC Cool and its line of witty tees during this year’s Battle of the Brands. Facing a field of passionate microenterprises, founder Greg Azorsky wielded his creativity to win his quadrant and become this year’s Champion of the Microenterprises. No stranger to scrappy in the battle or in business, Greg started KC Cool with five designs and a folding table on a First Friday in 2011. Now, KC Cool has over 40 different styles of t-shirts as well as posters, coasters and shuttlecock underwear.
Here’s a little bit more about the creation of KC Cool.
What’s your entrepreneurial origin story?
When I started KC Cool in 2011, there really weren’t any Kansas City t-shirts that were of high quality and cool design. Drawing upon my experience doing custom apparel for my customers in my business, Recognition Plus, I set out to fill the void. With five designs and a folding table, I set up at First Friday in June, 2011. KC Cool now has more than 40 different styles of t-shirts as well as posters, coasters and shuttlecock underwear.
What was your biggest challenge?
Finding places to retail my shirts. Through selling on the street corner, I have made connections that have gotten me invited to participate in a variety of art fair and holiday events, but finding stores to carry my shirts has been a challenge that I am still trying to overcome.
Any advice for startups?
Don’t just talk about, do it. Jump in and try.
Why is Kansas City such a great place to start and grow a business?
There is such support for local companies, from people wanting to support local business to the many resources available to help you grow your business.