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UMKC Innovation Center
UMKC Innovation Center
Dolce Bakery
By Sarah Mote
March 22, 2015

The Sweet Road to Success: Dolce Bakery Dominates with Gooey Goodness

Dolce Bakery: Main Street Champs

Serving the Kansas City area since 2007, Dolce Bakery is the direct and delicious result of owner Erin Brown's passionate commitment to “feeding the people with love.” And like their sweet treats, they haven’t taken any shortcuts in Battle of the Brands—and they have definitely not phoned it in.

Dolce entered KCSourceLink’s Battle of the Brands as the no. 1 seed and they’ve dominated every face off—and in fact, so far, earned the most votes in every single battle.

Here’s how they earned their title as Main Street Champs.

One thing that I noticed about you guys is that you don’t have a huge Twitter following, for example. Where and how do you reach your fans?

We take a pretty broad approach as to how we reach our fans. In addition to Facebook, Twitter, and Instagram, we send out eblasts through our email list and through the Prairie Village Shopping Center. We post signs in the shop with current information about every battle round and have cards for customers to take with them. We also send out internal emails to staff and rally them every round to reach out to their family and friends. Most importantly, as we previously mentioned, we have an amazing network of friends, family, and loyal customers who simply believe in us and 'go to the mattresses' with us when we reach out to them.

Because of our involvement in our fan's milestones/life celebrations, we have an emotional connection with them...the love is mutual.

We haven't been afraid to straight up ASK (as you can see evidence of on our posts & tags on social media).   

Also, we are working diligently to expand our Twitter/FB/Insta followings!

The other thing I noticed, is that you really encourage folks not just to vote but, as you say below, to “enter to win”—and to do that by sharing the post or posting their own pic (like that great fierce faces). What kind of strategy went into the kinds of posts you shared to encourage folks to vote? What kind of rapport do you have to have with fans before you even do a battle like this?

Looking at the caliber of opponents we would be going up against in this battle, we knew we needed to expand our reach as wide as possible. We set out from the very beginning of this battle to not only involve our fans, friends, and family in the excitement of competing against some of Kansas City's greatest companies, but we also knew we needed to come up with fun ideas to mobilize as many as possible to rally their friends and family with us.

Our "Game Face Challenge" was the first idea we came up with to achieve that. We wanted to catch our fans' attentions from the beginning, make them laugh, start up conversations, and see what our fans might do to support us. It was fun. :)

In most of our Battle posts we not only ask our fans to vote but we ask them to rally others to vote for us too. Our "Chance to Win" approach is obviously an incentive bonus and an attention-grabber, but mostly it is our way to say "Thank you," to our fans who step out to rally for votes with us. 

To answer the rapport question... The most important part of our business is our relationship with our customers. It has been this way since day one and since day one we have not ceased to labor over making our relationship with them a joyous, meaningful, and delicious one. Just as we pour love, time, and care into everything we bake in our kitchen, we do the exact same with every single person that walks into our shop. Whether we are feeding their daily cinnamon roll need, celebrating their showers, weddings, and first birthdays, or we're sending them college care packages, we get to know and serve our customers in such a privileged way.  We truly value each one of them, and by the overwhelming support we have already received from them in this battle, they seem to know it. :)

 

 

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