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3-marketing-purple-crayon-F

Entrepreneurial Lessons from . . . a Purple Crayon

What can your business learn from a purple crayon in a children’s book? Turns out, plenty.

Members and guests of the National Association of Women Business Owners were treated with entrepreneurial lessons from Kelly Scanlon, president of Thinking Bigger Business Media, and Harold’s purple crayon at their monthly meeting.

Using the children’s book, “Harold and the Purple Crayon,” Scanlon outlined eight key points that every entrepreneur should know and use.

  1. Own a purple crayon mentality .  In the book, Harold creates his own path and destiny using a purple crayon, drawing what needs to in place for his dreams and ideas to come true. Business owners need to take on this mindset: have a vision and draw your path using your business planand always look for gaps in your industry that you can fill.
  2. Be grateful for closed doors.
    Once you know an opportunity has passed, make an adjustment and move on.
  3. Go with your gut aches. When you get that feeling in the pit of your stomach to do or not to do something – go with it!
  4. Beware of barking dogs Watch out for and ignore the naysayers and people that have a bad attitude about you and/or your business. However, do not surround yourself with people that agree with everything you say and do. As a business owner, you want to make sure you can rely on a group of honest people that will be able to guide you.
  5. Facebook friends aren’t enough. You want to have a core group of people that believe in you when others don’t, especially when the going gets rough.
  6. Put your toes on the edge of the cliff and dive off. Businesses are built from people that can go to the edge, look over to see opportunity and go for it. Success comes from the stories of people that take risks.
  7. Your masterpiece is never finished. Things are constantly changing and evolving. Constantly think of ways you can improve your business. If you’re not moving forward, you’re not moving at all.
  8. Know when to pass the crayon. Recognize when you are no longer the best person to run your business. Be honest with yourself Why would you waste any amount of time doing something you don’t love?

Kelly used a children’s book to find keys for growing and developing Thinking Bigger Business Media. There are tons of resources available in Kansas City that can assist business owners find possibilities for growth and keys to their specific businesses. Contact KCSourceLink, 816-235-6500 to find the best resources for your business.

Article written by Jenny Nepper (@jennynepper), KCSourceLink's Resource Navigator. 

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