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Fourth Quarter 2012

Are you a Business Owner, Small Business Owner or Entrepreneur?

The terms are often used interchangeably. While the difference between business owner and small business owner could be based on something tangible, such as the number of employees, the term entrepreneur often reflects a distinctly different state of mind.

In a recent Forbes article, Gene Marks compares his “business owner” mentality to that of his “entrepreneurial” father. Marks highlights differences between the two mindsets at follows:

Entrepreneur                                    Business Owner

Risk taker                                                       Risk adverse (relatively speaking)
Thrives on the chaos                                      Prefers order and predictability
The company is an asset                                The company is part of the owner’s identity

In December we asked our Survey Panel which term they most frequently use to identify themselves. More than 75% of panelists identify as either a business owner or small business owner, while only 11% think of themselves as entrepreneurs.

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Choose your entrepreneur type.

Choose your entrepreneur type.

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  • iconStartup

    You're a member of the start-up group. Brand new to the entrepreneurial world, your ideas and energy will take you far. Welcome to the family.


  • iconMicroenterprise

    You're a member of the microenterprise group. Your small business is not only your dream job, but also gives you the flexibility to do things on your time.


  • iconMain Street

    You're a member of the main street group. Your entrepreneurial spirit brings people together, providing your customers with a more personalized service.


  • iconInnovation-Led

    You're a member of the innovation-led group. You make the revolutionary ideas that will break through the ceiling. Let our resources get you there.


  • iconSecond Stage

    You're a member of the second stage group. Faster than a speeding bullet, your business is taking off. We have the resources to help your growth and expansion.


  • iconEntrepreneurial Community

    You're a member of the eco-devs group. You're the support system of the economic, small business and community rooted in getting things started. Let's connect.