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Drive Profits through Marketing and Sales

3-marketing-lemonade-stand-XMarketing Research and Planning

Completing basic research – like market research – can save time, money and a lot of trouble. To sustain a real business, you have to:

  • find people who will be willing to pay for your product or service (and there have to be enough of them to make it worth your while) – research market potential using census data and demographic databases
  • deliver the services or manufacture the products – research production options using business databases
  • know who you compete with – research competitors using business databases
  • understand whether your products are unique or proprietary – research patent filings

The Missouri Small Business and Technology Development Center offers a Guide to Developing a Marketing Plan.

The Small Business Administration provides an online tool that allows small business owners to see how their companies compares to the competition.  Research your competitive edge by checking out the SBA's SizeUp tool.

Contact the following KCSourceLink Resource Partners for more assistance with marketing. 

Basic Research

 

Bioscience & Technology Business Center - KUMC

The BTBC located at the KU Medical Center in Kansas City, KS, is the largest incubator system in the state, comprised of three separate facilities which provide wet lab and office space.

Bioscience & Technology Business Center - Lawrence

The BTBC, located at the University of Kansas (KU), Lawrence Campus, and Kansas University Medical Center (KUMC), in Kansas City, Kansas, is the largest incubator system in the state. It is comprised of three separate facilities which total approximately 90,000 square feet of wet lab and office space.

County Economic Research Institute (CERI)

County Economic Research Institute Inc. (CERI) maintains a variety of resource data to assist local businesses in marketing and strategic planning.

Enterprise Center in Johnson County

The Enterprise Center of Johnson County (ECJC) is a venture development organization providing resources and connections to accelerate the success of early-stage companies.

FastTrac

The world's leading provider of high-quality learning curricula and networks specific to innovation and entrepreneurship.

Freelance Exchange of Kansas City

The Freelance Exchange of Kansas City provides a network of support and friendly atmosphere in which to exchange ideas and best business practices with those who are self-employed in the advertising/marketing industry. We serve as the best resource for local ad agencies and businesses of all shapes and sizes to find quality, affordable talent easily and quickly.

Hispanic Economic Development Corporation

The Hispanic Economic Development Corporation (HEDC) is dedicated to improving the lives of Latinos within the greater Kansas City. HEDC achieves this through business development and economic and community wealth creation initiatives.

Innovation Stockyard

The Innovation Stockyard operates the Kit Bond Science and Technology Incubator on the campus of Missouri Western State University with a focus on economic and workforce development, and animal health and nutrition.

Johnson County Library MakerSpace

The Johnson County Central Resource Library MakerSpace provides resources, tools, and programs for hobbyists, entrepreneurs, and small business owners.

Kansas City Kansas Public Library

The main branch of the Kansas City Kansas Public Library offers business reference services, including access to information for small business or those contemplating starting a small business.

Kansas City Missouri Public Library, H&R Block Business & Career Center

The H&R Block Business and Career Center at the Kansas City Public Library provides resource material and online databases used by entrepreneurs and business owners.

Kansas Department of Agriculture

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state's largest industry - agriculture.

KC IABC (Kansas City Chapter, International Association of Business Communicators)

KC/IABC offers monthly luncheons, conference and special interest groups on communications. Members include business owners, free-lancers and corporate communications professionals.

Leavenworth County Development Corporation

LCDC provides resources and solutions to small businesses and entrepreneurs at no cost, in addition to attracting new business and retaining existing businesses to grow the community.

Leavenworth-Lansing Area Chamber of Commerce

The Leavenworth-Lansing Area Chamber of Commerce aggressively advocates the interests of business before influential policy makers, especially those in local, state and federal government, by focusing on core issues identified by members.

Miami County Economic Development Department

The Miami County (Kan.) Economic Development Department assists businesses in their development and expansion while promoting the region's economic growth.

Mid-America Trade Adjustment Assistance Center (TAAC)

Mid-America TAAC assists domestic manufacturers negatively impacted by import competition.

Mid-Continent Public Library

The Mid-Continent Public Library (MCPL) consists of 35 locations serving Clay, Jackson, and Platte Counties in Western Missouri. MCPL provides business reference materials and many MCPL branches have free library programs and events that for people who own small businesses or those contemplating starting a small business. Find a local branch by going to mymcpl.org.

Missouri Department of Agriculture

The Missouri Department of Agriculture sets agriculture policy and provides assistance to farmers throughout the state, focusing on food related business.

Missouri Department of Economic Development - Kansas City Region

The Business Development team within the Missouri Department of Economic Development is ready to assist your existing Missouri Business.

Missouri Enterprise - Kansas City

Missouri Enterprise is an organization of entrepreneurial manufacturing and business professionals, operating in 7 locations throughout Missouri, dedicated to helping primarily small and medium size businesses (primarily but not exclusively manufacturers) succeed.

Northland CAPS

Northland CAPS students use business standard software, equipment and employer mentorship to solve real world problems for entrepreneurs and business owners.

Small Business & Technology Development Center - Clay County Extension

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

Small Business & Technology Development Center - Jackson County Extension

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

Small Business & Technology Development Center - Northwest Missouri State University, St. Joseph Satellite

The SBTDC offers confidential, one-on-one counseling, coaching and training to business owners and emerging business owners.

Small Business & Technology Development Center - University of Missouri Kansas City

The UMKC Small Business & Technology Development Centers offer one-on-one counseling and training to business owners and emerging business owners.

Small Business Development Center at JCCC

The Kansas Small Business Development Center (KSBDC) at Johnson County Community College provides business assistance to aspiring and existing small business owners in Johnson, Miami and Wyandotte Counties in Kansas through low cost training events and no-charge one-on-one business counseling.

The Bunker KC

Small business incubator dedicated to supporting veteran-owned, technology-enabled businesses in Kansas City.

Marketing Plan

 

Advanced Manufacturing Institute

The Advanced Manufacturing Institute at Kansas State University provides a broad range of services and project management resources to both private industry and researchers to advance the commercial readiness of new products or technologies.

Artist INC

Artist INC is a collaborative partnership of ArtsKC, Charlotte Street Foundation and the UMKC Innovation Center. Artist INC connects Kansas City artists of all disciplines to the tools, resources, and opportunities necessary to develop their entrepreneurial skills and strengthen their artistic practice.

Bioscience & Technology Business Center - KUMC

The BTBC located at the KU Medical Center in Kansas City, KS, is the largest incubator system in the state, comprised of three separate facilities which provide wet lab and office space.

Bioscience & Technology Business Center - Lawrence

The BTBC, located at the University of Kansas (KU), Lawrence Campus, and Kansas University Medical Center (KUMC), in Kansas City, Kansas, is the largest incubator system in the state. It is comprised of three separate facilities which total approximately 90,000 square feet of wet lab and office space.

Central Exchange

Central Exchange is a preeminent membership organization in the Kansas City area which provides the venue and voice for women seeking to reach their full personal and professional potential.

Enterprise Center in Johnson County

The Enterprise Center of Johnson County (ECJC) is a venture development organization providing resources and connections to accelerate the success of early-stage companies.

FastTrac

The world's leading provider of high-quality learning curricula and networks specific to innovation and entrepreneurship.

Freelance Exchange of Kansas City

The Freelance Exchange of Kansas City provides a network of support and friendly atmosphere in which to exchange ideas and best business practices with those who are self-employed in the advertising/marketing industry. We serve as the best resource for local ad agencies and businesses of all shapes and sizes to find quality, affordable talent easily and quickly.

Hispanic Economic Development Corporation

The Hispanic Economic Development Corporation (HEDC) is dedicated to improving the lives of Latinos within the greater Kansas City. HEDC achieves this through business development and economic and community wealth creation initiatives.

Innovation Stockyard

The Innovation Stockyard operates the Kit Bond Science and Technology Incubator on the campus of Missouri Western State University with a focus on economic and workforce development, and animal health and nutrition.

KC IABC (Kansas City Chapter, International Association of Business Communicators)

KC/IABC offers monthly luncheons, conference and special interest groups on communications. Members include business owners, free-lancers and corporate communications professionals.

Miami County Economic Development Department

The Miami County (Kan.) Economic Development Department assists businesses in their development and expansion while promoting the region's economic growth.

Mid-America Manufacturing Technology Center

MAMTC helps companies realize never ending growth in the rapidly changing global marketplace by helping make American businesses more innovative at home and more competitive abroad.

Missouri Enterprise - Kansas City

Missouri Enterprise is an organization of entrepreneurial manufacturing and business professionals, operating in 7 locations throughout Missouri, dedicated to helping primarily small and medium size businesses (primarily but not exclusively manufacturers) succeed.

Nonprofit Connect

Nonprofit Connect links the nonprofit community to education, resources and networking so organizations can more effectively achieve their missions.

Northland CAPS

Northland CAPS students use business standard software, equipment and employer mentorship to solve real world problems for entrepreneurs and business owners.

SCORE - Kansas City

The Kansas City SCORE Chapter is composed of more than 50 volunteers who provide guidance and counseling to entrepreneurs in the Greater Kansas City metropolitan area.

Small Business & Technology Development Center - Clay County Extension

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

Small Business & Technology Development Center - Jackson County Extension

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

Small Business & Technology Development Center - Northwest Missouri State University, St. Joseph Satellite

The SBTDC offers confidential, one-on-one counseling, coaching and training to business owners and emerging business owners.

Small Business & Technology Development Center - University of Missouri Kansas City

The UMKC Small Business & Technology Development Centers offer one-on-one counseling and training to business owners and emerging business owners.

Small Business Development Center at JCCC

The Kansas Small Business Development Center (KSBDC) at Johnson County Community College provides business assistance to aspiring and existing small business owners in Johnson, Miami and Wyandotte Counties in Kansas through low cost training events and no-charge one-on-one business counseling.

The Bunker KC

Small business incubator dedicated to supporting veteran-owned, technology-enabled businesses in Kansas City.

Think Big Partners

Think Big Partners is an early-stage startup accelerator & mentorship-based collaborative network. Includes our coworking space (Think Big Coworking), entrepreneurial conferences & events, essential services, startup resources & funding (Think Big Ventures).

Thinking Bigger Business Media, Inc.

Connect business owners with connections, information and strategies to grow their businesses.

Women's Business Center

Provide training, mentoring, networking opportunities and business consulting to help women start & grow their businesses.

Choose your entrepreneur type.

Choose your entrepreneur type.

Browse All
  • iconStartup

    You're a member of the start-up group. Brand new to the entrepreneurial world, your ideas and energy will take you far. Welcome to the family.


  • iconMicroenterprise

    You're a member of the microenterprise group. Your small business is not only your dream job, but also gives you the flexibility to do things on your time.


  • iconMain Street

    You're a member of the main street group. Your entrepreneurial spirit brings people together, providing your customers with a more personalized service.


  • iconInnovation-Led

    You're a member of the innovation-led group. You make the revolutionary ideas that will break through the ceiling. Let our resources get you there.


  • iconSecond Stage

    You're a member of the second stage group. Faster than a speeding bullet, your business is taking off. We have the resources to help your growth and expansion.


  • iconEntrepreneurial Community

    You're a member of the eco-devs group. You're the support system of the economic, small business and community rooted in getting things started. Let's connect.