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Drive Profits through Marketing and Sales

3-marketing-lemonade-stand-XMarketing Research and Planning

Completing basic research – like market research – can save time, money and a lot of trouble. To sustain a real business, you have to:

  • find people who will be willing to pay for your product or service (and there have to be enough of them to make it worth your while) – research market potential using census data and demographic databases
  • deliver the services or manufacture the products – research production options using business databases
  • know who you compete with – research competitors using business databases
  • understand whether your products are unique or proprietary – research patent filings

The Missouri Small Business and Technology Development Center offers a Guide to Developing a Marketing Plan.

The Small Business Administration provides an online tool that allows small business owners to see how their companies compares to the competition.  Research your competitive edge by checking out the SBA's SizeUp tool.

Contact the following KCSourceLink Resource Partners for more assistance with marketing. 

Basic Research

 

Bioscience & Technology Business Center - Lawrence

The BTBC, located at the University of Kansas (KU), Lawrence Campus, and Kansas University Medical Center (KUMC), in Kansas City, Kansas, is the largest incubator system in the state. It is comprised of three separate facilities which total approximately 60,000 square feet of wet lab and office space.

Missouri Department of Economic Development - Kansas City Area

The goal of the Department of Economic Development is to partner with local communities to provide quality jobs, economic growth and infrastructure improvements.

Small Business Development Center at JCCC

The Kansas Small Business Development Center (KSBDC) at Johnson County Community College provides business assistance to aspiring and existing small business owners in Johnson, Miami and Wyandotte Counties in Kansas through low cost training events and no-charge one-on-one business counseling.

UMKC Small Business & Technology Development Center

The UMKC Small Business & Technology Development Centers offer one-on-one counseling and training to business owners and emerging business owners.

Small Business and Technology Development Center - Northwest Missouri State University, St. Joseph

Small Business and Technology Development Centers offer one-on-one counseling and training to business owners and emerging business owners.

Small Business and Technology Development Center - University of Central Missouri

The Small Business and Technology Development Center at UCM provides one-on-one counseling and training to business owners.

Missouri Enterprise - Kansas City

Missouri Enterprise is an organization of entrepreneurial manufacturing and business professionals, operating in 7 locations throughout Missouri, dedicated to helping primarily small and medium size businesses (primarily but not exclusively manufacturers) succeed.

County Economic Research Institute (CERI)

County Economic Research Institute Inc. (CERI) maintains a variety of resource data to assist local businesses in marketing and strategic planning.

Enterprise Center of Johnson County

The Enterprise Center of Johnson County (ECJC) is a venture development organization providing resources and connections to accelerate the success of early-stage companies.

FastTrac

The world's leading provider of high-quality learning curricula and networks specific to innovation and entrepreneurship.

Hispanic Economic Development Corporation

The Hispanic Economic Development Corporation (HEDC) is dedicated to improving the lives of Latinos within the greater Kansas City. HEDC achieves this through business development and economic and community wealth creation initiatives.

Johnson County Library

The Johnson County Central Resource Library provides resources, tours, and programs for entrepreneurs and small business owners.

Kansas City Kansas Public Library

The main branch of the Kansas City Kansas Public Library has business references with information for small business or those contemplating starting a small business.

H&R Block Business & Career Center at the KCMO Public Library

The H&R Block Business and Career Center at the Kansas City Public Library provides resource material and online databases used by entrepreneurs and business owners.

Miami County Economic Development Department

The Miami County (Kan.) Economic Development Department assists businesses in their development and expansion while promoting the region's economic growth.

Small Business and Technology Development Center - Clay County Extension

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

Institute for Industrial and Applied Life Science

The Institute for Industrial and Applied Life Sciences (IIALS) operates the Kit Bond Science and Technology Incubator on the campus of Missouri Western State University with a focus on economic and workforce development, and animal health and nutrition.

Mid-Continent Public Library

The Mid-Continent Public Library (MCPL) consists of 35 locations serving Clay, Jackson, and Platte Counties in Western Missouri. MCPL provides business reference materials and many MCPL branches have free library programs and events that for people who own small businesses or those contemplating starting a small business. Find a local branch by going to mymcpl.org.

Artist INC

Artist INC is a collaborative partnership of ArtsKC, Charlotte Street Foundation and the UMKC Innovation Center. Artist INC connects Kansas City artists of all disciplines to the tools, resources, and opportunities necessary to develop their entrepreneurial skills and strengthen their artistic practice.

Freelance Exchange of Kansas City

The Freelance Exchange strives to be the best resource for local agencies and businesses of all sizes and industries to find quality, affordable talent easily and quickly. Need help with your marketing or advertising materials? Find the perfect freelance marketing professional at www.fxofkc.com/portfolio.

KC IABC (Kansas City Chapter, International Association of Business Communicators)

KC/IABC offers monthly luncheons, conference and special interest groups on communications. Members include business owners, free-lancers and corporate communications professionals.

Mid-America Trade Adjustment Assistance Center (TAAC)

Provides grant funding and technical assistance to American manufacturers and select service firms to strengthen competitive abilities focusing on increased profits, jobs creation and long-term financial stability.

Minaret Business Organization

MBO is an international business organization for business owners focused on improving the global business community by promoting higher ethical values through networking, education and teamwork.

Bioscience & Technology Business Center - KUMC

The BTBC located at the KU Medical Center in Kansas City, KS, is the largest incubator system in the state, comprised of three separate facilities which provide wet lab and office space.

Kansas Department of Agriculture

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state's largest industry - agriculture.

Leavenworth County Development Corporation

LCDC provides resources and solutions to small businesses and entrepreneurs at no cost, in addition to attracting new business and retaining existing businesses to grow the community.

Missouri Department of Agriculture

The Missouri Department of Agriculture sets agriculture policy and provides assistance to farmers throughout the state, focusing on food related business.

Northland CAPS

Northland CAPS students use business standard software, equipment and employer mentorship to solve real world problems for entrepreneurs and business owners.

Marketing Plan

 

Women's Business Center

Provide training, mentoring, networking opportunities and business consulting to help women start & grow their businesses.

Bioscience & Technology Business Center - Lawrence

The BTBC, located at the University of Kansas (KU), Lawrence Campus, and Kansas University Medical Center (KUMC), in Kansas City, Kansas, is the largest incubator system in the state. It is comprised of three separate facilities which total approximately 60,000 square feet of wet lab and office space.

Mid-America Manufacturing Technology Center

MAMTC helps companies realize never ending growth in the rapidly changing global marketplace by helping make American businesses more innovative at home and more competitive abroad.

SCORE - Kansas City

The Kansas City SCORE Chapter is composed of more than 50 volunteers who provide guidance and counseling to entrepreneurs in the Greater Kansas City metropolitan area.

Small Business Development Center at JCCC

The Kansas Small Business Development Center (KSBDC) at Johnson County Community College provides business assistance to aspiring and existing small business owners in Johnson, Miami and Wyandotte Counties in Kansas through low cost training events and no-charge one-on-one business counseling.

UMKC Small Business & Technology Development Center

The UMKC Small Business & Technology Development Centers offer one-on-one counseling and training to business owners and emerging business owners.

Small Business and Technology Development Center - Northwest Missouri State University, St. Joseph

Small Business and Technology Development Centers offer one-on-one counseling and training to business owners and emerging business owners.

Small Business and Technology Development Center - University of Central Missouri

The Small Business and Technology Development Center at UCM provides one-on-one counseling and training to business owners.

Missouri Enterprise - Kansas City

Missouri Enterprise is an organization of entrepreneurial manufacturing and business professionals, operating in 7 locations throughout Missouri, dedicated to helping primarily small and medium size businesses (primarily but not exclusively manufacturers) succeed.

Central Exchange

Central Exchange is a preeminent membership organization in the Kansas City area which provides the venue and voice for women seeking to reach their full personal and professional potential.

Enterprise Center of Johnson County

The Enterprise Center of Johnson County (ECJC) is a venture development organization providing resources and connections to accelerate the success of early-stage companies.

FastTrac

The world's leading provider of high-quality learning curricula and networks specific to innovation and entrepreneurship.

Hispanic Economic Development Corporation

The Hispanic Economic Development Corporation (HEDC) is dedicated to improving the lives of Latinos within the greater Kansas City. HEDC achieves this through business development and economic and community wealth creation initiatives.

Nonprofit Connect

Nonprofit Connect links the nonprofit community to education, resources and networking so organizations can more effectively achieve their missions.

Miami County Economic Development Department

The Miami County (Kan.) Economic Development Department assists businesses in their development and expansion while promoting the region's economic growth.

Small Business and Technology Development Center - Clay County Extension

Missouri's Extension Centers are part of the MO SBTDC network that provides expert business counseling, training and online resources to help existing businesses grow and prosper and new businesses get started successfully at little or no cost to the business.

Institute for Industrial and Applied Life Science

The Institute for Industrial and Applied Life Sciences (IIALS) operates the Kit Bond Science and Technology Incubator on the campus of Missouri Western State University with a focus on economic and workforce development, and animal health and nutrition.

Artist INC

Artist INC is a collaborative partnership of ArtsKC, Charlotte Street Foundation and the UMKC Innovation Center. Artist INC connects Kansas City artists of all disciplines to the tools, resources, and opportunities necessary to develop their entrepreneurial skills and strengthen their artistic practice.

Freelance Exchange of Kansas City

The Freelance Exchange strives to be the best resource for local agencies and businesses of all sizes and industries to find quality, affordable talent easily and quickly. Need help with your marketing or advertising materials? Find the perfect freelance marketing professional at www.fxofkc.com/portfolio.

Pipeline Entrepreneurs

Pipeline is an elite organization of the Midwest's most successful high-performance entrepreneurs. Pipeline Members work as one to face business challenges, funnel opportunities to their peers and build market-leading technology and life-sciences business together.

Advanced Manufacturing Institute

The Advanced Manufacturing Institute at Kansas State University provides a broad range of services and project management resources to both private industry and researchers to advance the commercial readiness of new products or technologies.

KC IABC (Kansas City Chapter, International Association of Business Communicators)

KC/IABC offers monthly luncheons, conference and special interest groups on communications. Members include business owners, free-lancers and corporate communications professionals.

Bioscience & Technology Business Center - KUMC

The BTBC located at the KU Medical Center in Kansas City, KS, is the largest incubator system in the state, comprised of three separate facilities which provide wet lab and office space.

Think Big Partners

Think Big Partners is an early-stage startup accelerator & mentorship-based collaborative network. Includes our coworking space (Think Big Coworking), entrepreneurial conferences & events, essential services, startup resources & funding (Think Big Ventures).

Thinking Bigger Business Media, Inc.

Connect business owners with connections, information and strategies to grow their businesses.

Northland CAPS

Northland CAPS students use business standard software, equipment and employer mentorship to solve real world problems for entrepreneurs and business owners.

Choose your entrepeneur type.

Choose your entrepeneur type.

Browse All
  • iconStartup

    You're a member of the start-up group. Brand new to the entreprenuerial world, your ideas and energy will take you far. Welcome to the family.


  • iconMicroenterprise

    You're a member of the microenterprise group. Your small business is not only your dream job, but also gives you the flexibility to do things on your time.


  • iconMain Street

    You're a member of the main street group. Your entreprenuerial spirit brings poeple together, providing your customers with a more personalized service.


  • iconInnovation-Led

    You're a member of the innovation-led group. You make the revolutionary ideas that will break throught the ceiling. Let our resources get you there.


  • iconSecond Stage

    You're a member of the second stage group. Faster than a speeding bullet, your business is taking off. We have the resources to help your growth and expansion.


  • iconEntrepreneurial Community

    You're a member of the eco-devs group. You're the support system of the economic, small business and community rooted in getting things started. Let's connect.