What is marketing?
It’s everything you do to put your product or service in front of potential customers. Sound marketing is saying the right things to the right people to get them to buy your product or service.
But your marketing can’t go far if you don’t know who your customers are.
Before you launch a marketing campaign, make sure you have a business plan.
Find your customers.
Build your marketing plan around your potential customers. Find out who they are, where they are, and why your product or service would add value to what they do.
Do your market research.
Business librarians will guide you to books and databases that can help you get the demographic dish on your potential customers.
Make a marketing plan.
After you understand who your customers are, make a plan to strategically and effectively engage them (PDF).
The following online resources and KCSourceLink partners can help you develop, draft, launch, and measure your marketing plan.
Check out online business libraries like this one:
- The Missouri Business Resource Library on marketing and sales is a rich and robust resource of online marketing articles that hits on such topics as
- building your brand during a downturn
- marketing basics
- do-it-yourself market research
- working with a graphic designer
- green marketing
- international marketing and trade
- marketing with social media
- and more
Take a workshop on a host of topics, from marketing and sales basics to Web site development to effective social media networking.
Meet with business counselor to hone your marketing strategy and efforts.
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